The View from the Third Floor
A plethora of diverse perspectives, thoughts, topics that can impact your business, your life and broaden your world.
A Little Freedom Goes a Long Way
A blog post in the WSJ details how a bank's branch manager noticed the queue outside getting longer before opening so she opened up early - despite corporate policy that all branches open/close at the same time (they thought that was key to brand equity). Word spread - other branches were doing the same!!! Corporate relented but with great concern that the brand would be jeopardized. However, given the new freedom, one branch even created a mobile bank - a trailer the size of an ice cream cart it towed around town! Eventually, corporate realized this was a good thing - branches were building community, business was increasing - go figure! So, how did they keep this transformation growing?
1) Incentives - they rewarded the right behavior to encourage innovation that enhanced, not diminished the brand: bonuses based on profits > plan, products sold, team-based success linked to sales and customer satisfaction; and
2) Information - they provided daily, detailed, clear P&L statements to the branches and trained branch personnel on understanding those statements.
