Ok, so you’re not Henry Ford inventing the car when most people, if you’d done your customer focus groups and market research would have asked for a better, faster horse & buggy because a car was not even in the realm of thought.

It is important to look at the degree, or level, at which you are innovating. Is it incremental (which can still be quite powerful and profitable)? Is it somewhat, quasi-disruptive? Or is it a major disruptive innovation to the marketplace? History tells us that the first 2 are the easiest, the latter, disruptive, is the hardest and least frequent, with biggest risk and the biggest reward. Each degree has different implications on culture and implementation – of which you need to be aware and manage.