We are in an age of ‘feature fatigue’ and intense price pressures. How do you fight off commoditization? How do you regain competitive losses? How do you add value to your products and services without looking ‘me too’ or confusing your customers with complexity? And, let's just ask, have you every really tried to order, use, even return your own ‘stuff’?

We will focus on the ‘usability’ of your products and services, on functionality, uniqueness, breadth of product and service lines, service responsiveness, value-based pricing and applications - in light of constantly changing market needs and customer behaviors.  We'll try to identify exactly what job(s) your 'stuff' does for your customers and what jobs you're missing.  You will measure your success by identifing new product/service revenue, profit margins, wins against the competition (or elimination of the competition in some areas), and, point blank, customer satisfaction.