One of the most amazing leaders I’ve ever met, Mike Waite, President of Menasha Packaging Corporation, believes his job is making sure his people get to live their dreams. While profit, revenue, shareholder value etc. are critical, without his people’s ability to turn dreams into reality – for customers and for themselves – there is no revenue, profit or anything else…simple…and too rare. Mike is Menasha’s ODE, Official Dream Enabler.
Dreams allow us to think of what could be, of what is possible - maybe not probable, but possible. That’s why dreams are innovation’s fuel. We know what happens to organizations that don’t innovate - look at the 1990 Fortune 100 list.
We are innately creators and dreamers. Somewhere along the way, for most of us, we are taught, encouraged, required to push those inherent capabilities to the back and obey the status quo (e.g., public education). So how do we become an ODE to innovation?
My friend Whitney Johnson’s book, Dare, Dream, Do, provides a framework for becoming an ODE to our people and ourselves. It provides a roadmap for risking to and realizing dreams – both for individuals and more broadly organizations. If individuals aren’t allowed to dream, how can teams and organizations?
Three quotes in the book stick in my mind:
- “The only safe harbor is our convictions…because it ensures we are honest to our core values.” For dreaming - innovation to have a positive impact, it must be based on values and integrity. As we are finally recognizing from the financial crises and our youth’s response to ‘Corporate America”, without providing meaning and purpose, there is no sustainable money and profit;
- “Sometimes we set out to be competent. At other times our competence is simply the unintended consequence of doing what needs to be done…” We’ve been hiring for skills first and maybe culture and passion. It’s time to turn that around. Skills can be taught – enhancing a culture and bringing passion to work? Not so much;
- “Hell is a place where nothing connects with nothing.” T. S. Eliot commenting on Dante’s “Inferno”: As many of you know, connecting, networking is in my DNA. Dreams and innovation are not solo events; they are team sports. How you encourage, support, reward teams around common passions will determine how well you delight your customers…and your people.
Do you define your role, your success, by the ability of your people, let alone yourself, to dream?
Do you allow your people, yourself, the freedom and autonomy to turn dreams into reality?