Heretical isn’t it? I’m just starting to wonder if some StatusQuo-itis isn’t seeping into innovation discussions. Seems more people are sounding a bit more prescribed than experimental in their advice and counsel. I hear more ‘should’, ‘ought’, ‘the’ than ‘could’, ‘can’, and ‘a’; more ‘best practices’ than ‘here’s a way’.
There are some great ways to do spur creativity and innovate, but I don’t think there is ‘the’ way. One of the very freeing things about innovation is that it’s a continuous experiment; what works today may or may not work tomorrow (if you have kids, you know this well). It’s good to innovate how you innovate!
I always get concerned when a vocabulary coalesces into jargon* and it seems like that’s happening with innovation. The era of everything being prescribed, of best practices, are coming to an end. While there are some absolutes, I believe success, intangible and tangible, will go to those who can experiment, learn, apply and iterate the fastest and most purposefully.
Do you agree? Am I over-reacting? Let me know your thoughts. And, if you can, just I asked you to watch out for ‘but’ last week, this week, listen for ‘should’, ‘ought’ and ‘the’ - and when you hear it, challenge it, because, Innovation and Status Quo should truly be oxymorons.
*Jargon – Old French jargon “a chattering” (of birds) from mid-14th C “unintelligible talk, gibberish, chattering, jabbering” also from English gargle from which we get gargoyle!