So excited to host Jessica Esch's post! Eli Stefanski of BIF introduced us the night before BIF7 - serendipity of course! You should recognize her work from my 2012 holiday email, a few of my posts and my daily tweets of the book she's publishing on Flickr, started on October 7, 2012. Dave Gray had taken away all her reasons not to get started on the BIF-8 stage a few weeks earlier. I anxiously await her book - but til then, take a page from Jessica!